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About

   



Redefine energy stones and open a new chapter in modern style

In a world where energy stones are often viewed as old-fashioned artifacts, 

SOBOLD dares to challenge tradition and break the stereotype that energy stones are "outdated" and "boring."

We believe that energy stones are not only a gift from nature, but also a source of inspiration for modern design.


Our vision: the perfect fusion of energy and aesthetics

SOBOLD is committed to redefining the narrative of energy stones, giving them new life through practical and powerful modern designs.

We believe that using energy should not come at the expense of appearance, 

but should coexist with fashion style and become a highlight and source of motivation in your daily life.


These values ​​are not only the soul of our brand, but also the goal we pursue with you.


SOBOLD reinterprets energy stones with modern design, allowing you to bloom with confidence and charm in your life.





SOBOLD Jewelry Brand Introduction

SOBOLD is a jewelry brand originating from Hong Kong, founded in 2024 by fashion designer and crystal mineral healing collector SHELBY.

SHELBY has been keen on collecting various minerals for many years and 

is committed to breaking the traditional impression of energy stones and perfectly integrating modern fashion with natural energy.

SOBOLD's pieces are not only modern additions to your home, but also unique style statements that can be worn on the body, 

making high-quality energy stone jewelry an extension of your personal taste.


Brand concept: SO BOLD, bravely pursue your dreams

The name SOBOLD comes from "SO BOLD", which means "so bold". We believe that everyone will face challenges and limitations in the journey of life, 

and the pressure of reality often keeps people away from their dreams.

But it is precisely these moments that require us to bravely step out of our comfort zone and redefine the possibilities of life.

You might as well boldly pursue the things you love and live your own wonderful life. 


Our Design

Each SOBOLD piece embodies ingenuity and inspiration, selecting high-quality energy stones and combining modern design aesthetics to create unique jewelry.

Through these works, we hope to inject courage, confidence and positive energy into your life and accompany you in welcoming every new beginning.


SOBOLD, together with you, will bravely pursue your dreams and live a wonderful life.



   



Our products and processes

Every piece of SOBOLD is carefully designed at the Hong Kong headquarters, where inspiration and creativity are born.

We source high-quality ore directly from mines around the world and work closely with independent suppliers in Brazil, China, Europe and Japan.

Handcrafted by experienced craftsmen, each piece is guaranteed to carry excellent craftsmanship and a unique soul.


Carefully selected materials, crafted with ingenuity

We use high-quality materials sourced from around the world, including natural crystals and precious gemstones, 

to create timeless pieces with meticulous craftsmanship.

Each piece is not only an ornament, but also the ultimate pursuit of quality and aesthetics, accompanying you to bloom your unique charm.


Our craftsmanship and commitment

SOBOLD's core collection is made from 925 sterling silver or fine stainless steel, 

plated with luxurious 18K or 14K gold, perfectly blending classic craftsmanship with modern aesthetics.

Each piece carries our insistence on quality and pursuit of details, presenting you with a design that combines elegance and power.


Although the outer layer of real gold plating gives the jewelry a brilliant shine, 

gold-plated jewelry may gradually discolor over time due to the characteristics of the base metal.

This is a natural transformation process, but it also makes each piece a unique mark, witnessing every precious moment you spend with SOBOLD.


SOBOLD creates eternal beauty with ingenious craftsmanship, making every piece of jewelry a shining chapter in your life.



   



Continue the luster and treasure eternity

With proper care and storage, you can keep these pieces looking brilliant and extend their life.

To this end, we provide a detailed jewelry care guide to help you easily master maintenance techniques, 

so that each SOBOLD piece can accompany you longer and become an indispensable shining embellishment in your life.


SOBOLD is not only a piece of jewelry, but also an eternal promise worth cherishing.



   



Hong Kong digital local brands connect with the world

As a digital local brand rooted in Hong Kong, SOBOLD is committed to conveying our brand spirit and core values ​​to the world through diversified e-commerce platforms.

No matter where you are, you can feel SOBOLD's passion for design and commitment to quality.